Following idea generation workshops with local children’s groups, I developed the concept of the hulking mechanical bull riding a tiny BMX in ascent whilst steam billows against a Birmingham backdrop. I implemented the children’s sunny colours along with references to the bull, cycling and the Library of Birmingham.
Drawing contributions include: Dame Jacqueline Wilson, Chris Riddell OBE, Nick Sharratt, Michael Rosen, James Mayhew, Steven Lenton